You’ve got the spark. An idea. The vision.
But clarity? The message? Your point of difference,
and how to execute?
–You're thinking, "Where do I begin, so I don't spend thousands
on the wrong stuff then start over?"
If you’re a founder or start-up getting your brand off the ground, you already know:
The market’s saturated.
Everyone in your industry says the same thing.
Your idea's big—but you don't know where to begin.
You’re tired of second-guessing every post, pitch, or sales page.
You're told to stand out... but no one tells you how.
You're told to be authentic... but also strategic.
⌯⌲ You wonder, "What's my unique edge?"
⌯⌲ What's my message and will anyone care?
⌯⌲ You lack confidence, so hold back (sooo common).
⌯⌲ Your vision isn’t translating into a brand that feels like you.
You’re not just building a business.
You’re building something that matters.
And truthfully?
You don’t know who to trust to guide your brand the right way.
Hey, I’m Monica Kade, your wingwoman in bold branding.
Yep, your actual wingwoman! I'm also an Aerobatic Pilot. I know how to turn ideas into messaging that flies on knife edge - without stalling.
Know any other brand strategist that can flip a plane inverted?
When I'm not rolling through the sky:
I help brands find their ‘essence’—the core of who they are and how they show up in the world.
But before I grew into an Award-Winning Brand Messaging Strategist … And copywriting expert with 14 years experience shaping the voices of global brands like L’Oréal, Breville, QBE, VISA, Mitsubishi …
And, BEFORE my strategic messaging helped generate millions for my clients …
I struggled to get my business to take off ...
- I invested OVER $150K of my own money
- Years of time to master my craft: Writing. Messaging. Psychology. Performance. Brand voice.
It was trial and error.
I didn’t have access to an industry mentor early on–I worked out how to open doors and attract opportunities on my own.
Back then, resources like this masterclass were less accessible. And most experts didn’t share their secrets unless you were in their circle.
The moment it changed was when I discovered–my now proven–IMPACT Formula.
So now, I’m INVITING YOU to jump in the cockpit.
I'll be your wingwoman and show you where to start.
Let’s light up the runway…
⌯⌲ Did you know 90% of startups fail – eek!
Not because the product’s bad.
Not because the founder didn’t work hard enough.
But because no one 'got' what they were doing.
If you’re hearing crickets…
And your service isn’t selling…
If your “sales” page gets zero traction…
It’s probably not your offer.
It’s a messaging problem.
People don’t buy what they don’t understand.
They don’t trust what doesn’t feel real.
They don’t remember brands that sound like everyone else.
Be the Brand Masterclass can help.
Here’s What You’ll Learn in This Exclusive 3-Hour Masterclass
In this LIVE training, you'll learn: Where to start when building your brand – so you take off faster.
I’ll walk you through my ‘Impact Formula’ – which I've used for 10 years to help founders, entrepreneurs, and global brands like QBE, L’Oreal, VISA, Mitsubishi and Breville create powerful messaging that attracts aligned biz opportunities and makes money sooner.
Get ready to expedite your take off!
I'll show you where to begin
— and what to ignore.
-
What’s a Brand, Really?
I'll teach the crucial things most founders or start ups never get taught. And only realise after they’ve invested (thousands) and have to start over. Then hired ME to re-do their positioning and messaging (ouch!).
-
My Proven IMPACT™ Formula
My signature method to help you shape a clear, aligned, strategic brand foundations — whether you’re day one or year three. It’s so simple you’ll think, “why have I overcomplicated it?”
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The Exposé: What Agencies Don’t Tell You
I’ve worked inside the rooms where big brands are built. I’ll break down what you need to know — and what you can stop wasting time on. This will save you years of guesswork.
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Why Brand Identity, Voice & Messaging Comes First
Before the logo. Before the website. Before the pitch deck. You’ll understand why the words sell the brand — and why you should build everything else around them.
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Who (and What) to Trust
You don’t need 17 different coaches or another template pack. You need real clarity. From someone who’s done it — and gives a damn about your vision (that’s me!).
PLUS — Special Guest Session: Brand Story with Briony Kennedy.
Founder & CEO of multi-million dollar brand, Adorn Cosmetics.
Sustainability Finalist & Multi-Award Winner.
We’re bringing in a powerhouse: Briony Kennedy - Advisor in Business Innovation, Leadership & Brand Loyalty.
She's the visionary founder of Adorn Cosmetics, Australia’s pioneering brand in refillable, cruelty-free, and ethically-made beauty products.
With over 25 years of experience in the beauty industry, Briony launched Adorn in 2009 to challenge the status quo—empowering women to make conscious choices about what they put on their skin and how it impacts the planet.
More than a beauty brand, Adorn is the embodiment of Briony’s mission: to help women feel confident, radiant, and seen—at every age.
And, she’s joining us live to talk about one thing: Brand Story.
She’ll share:
- Why a brand without a story goes nowhere.
- Where to start and who to trust?
- The real reason you can’t wing it (and what to do instead).
- How to build your brand FASTER without wasting thousands in the wrong place.
This session delivers straight-up truths from someone who’s built it, grown it, and lived it– and still in business after 16 years!
This class IS for your if you're:
A startup, founder or entrepreneur feeling stuck in brand limbo.
Questioning if your messaging is right? Or why it’s not landing.
Drowning in advice, trying to DIY your way to brand clarity (god that sucks).
Tired of playing snakes and ladders with no real momentum.
Why this class matters right NOW!
There’s too much information out there.
AI can give you content, but not clarity.
Templates can give you structure, but not strategy.If you keep chasing short-term tactics without a strong brand foundation, you’ll keep starting over.
MY
CLIENT WINS
AND RESULTS.
- Drove $5M+ in luxury property sales through strategic messaging.
- Secured $2.5M contract with a single pitch letter.
- Boosted website lead conversions by 150%.
- TV segment on Channel 9’s The Block.
- 33% revenue increase for a cleaning company in just two weeks.
- 5 x Client Industry Awards nominations & wins.
- And many more!
SOME OF THE CLIENTS WHO ARE FLYING HIGH!
When Impact Takes Flight
This is what happens when you fly your brand with purpose, clarity and precision.
Ready to go from founder to force
— and build faster without starting over?
Join us for the Masterclass
AUS: Wednesday Aug 20th at 11am AEST
USA: Tuesday Aug 19th 6PM PT | 9PM ET.
(VIP and VIP+ join early at 10AM AEST or 5PM PT / 8PM ET)
Disclaimer: This masterclass is designed to provide actionable steps to help you gain clarity in establishing or growing your brand. Results may vary and specific results aren’t guaranteed, as they depend on the action and commitment you apply beyond the duration of this class. While Be the Brand Masterclass aims to streamline your journey and reduce inefficiencies, it does not promise immediate or specific outcomes. There’s no overnight success, results manifest when you do the work.