Oh, hey! I'm Monica Kade.
Pull up a chair, let's talk copy.
You know that feeling when words just click? When the messaging captures what you do and who you are—so perfectly that your ideal clients can't help but lean in closer?
That's what we're going to create together.
I help ambitious entrepreneurs and business owners stop sounding like everyone else—and sound like their brilliant selves. Because in a saturated world, your voice needs to be distinctly, deliciously you.
Your words should match your performance. They should position you as ‘impossible to scroll past’.
Whether it's your website, LinkedIn profile, sales page, newsletter emails or social content—every piece should make your ideal client think: ”Finally! I've found my person! Here’s my credit card, let's work together.”
So, if you’re done wrestling the flashing cursor…
Let’s wordsmith clear, compelling copy that positions you exactly where you belong:
in front of your ideal clients.
13+
Years experience
copywriting.
500+
Clients in Australia, US,
New Zealand & Europe.
2000
Copy projects
completed.
$2M
Secured for client
with one pitch letter.
LET’S SENSE CHECK IF WE’RE A FIT?
Is this you?
You're brain-fried and overwhelmed after wrangling multiple ideas and trying to distil them into compelling brand phrases? Gimme your words.
How about this?
You have zero desire to spend weeks wordsmithing your copy only to attain sub-par brand messaging - Ooh yeah, we might just be a match!
Vibin' with this?
You get the value of having a commanding digital presence and its ability to elevate your business and attract eyeballs? I'd say we vibin'!
YES, YOU’RE IN THE RIGHT PLACE!
Partner with a copy ninja who provides a complete brand messaging experience
(not a basic writing service).
A copywriter who'll take your unspoken thoughts, ideas and brand vision, then turn it into a commanding digital presence—yeah, that's me!
BOOK A CHAT
PERSONAL BRANDS
Your personality must radiate through the screen. A trusted personal brand starts with a consistent digital presence. It's for solo-preneurs and business owners. It includes high-level executives and corporate professionals. If writing about yourself feels too hard, leave it with me. My specialty is developing your personal brand voice, and LinkedIn Summary, articles, and website copy.
Ask me about my brand voice packages.
BUSINESS OWNERS
From real estate, property development and construction to beauty, health and lifestyle products and services—these areas are my expertise. Whether you're starting a new business or need a brand refresh, your words matter. Work with me to develop your brand voice and signature phrasing. Utilise my wordsmithing capabilities to create distinguished business communications you can deliver with purpose, clarity and power.
Ask me about my brand messaging
and communication packages.
MY COPY LANDED THESE CLIENT WINS AND RESULTS.
- Drove $2M+ in luxury property sales through strategic messaging.
- Secured $2.35M in construction contracts with a single pitch letter.
- Secured 7 print magazine features for the same personal brand.
- Secured client brand spot on Channel 9’s The Block.
- Boosted website lead conversions by 150%.
- 33% revenue increase for cleaning company in two weeks!
- 5 x Client Industry Awards nominations & wins.
- Campaign content for VISA’s 2024 Women’s World Cup.
- Campaign content Commonwealth Bank, Breville & Kerrygold.
- Written 500+ LinkedIn profiles.
- 500+ websites written.
MY 3-TIER DIGITAL
PRESENCE FORMULA
When we work together, we'll identify your phase of business using my signature
3-tier Digital Presence Formula. We'll dive into the tier that aligns with wherever you're at. Everyone is at a different stage, and if you're unsure about where to begin.
I've got your back. Just reach out and we'll work it out together.
PURPOSE PHASE
It's the 'Oh, thank god I'm finally doing this' aka Purpose phase! We are building, baby! Whether you're starting from scratch or rebranding, this is all about ideation and brand message conceptualisation. I define and develop your brand tone of voice, which informs all of your brand messaging. We create distinct brand phrases and taglines, which give you the foundation to move forward with clarity!
CLARITY PHASE
Ahh, the place of Zen. In the Clarity phase we build on your foundation and create an extended digital presence. This process creates communication touch points that are on brand and aligned with your business purpose. Think LinkedIn profile, sales pages, email marketing sequences, brochures, articles, media exposure pitch letters, script writing and course creation. Get ready for action!
POWER PHASE
Ka-pow! Once your brand messaging is all buckled up, the Power phase is all about growth. It feels like rockin' a new hair cut or those killer heels. You feel AH-MAZING. In this phase It’s about keeping momentum with content ideation, planning and development for your business. Which means you elevate your brand position and stay visible in your industry. Eg., monthly newsletter, content calendar or strategy. Think brand awareness through media contributions mag, tv, podcasts and making waves!
EXPLORE COPY SERVICES
Don't let the flashing cursor get the better of you. Check out my wordsmithing service list.
I'll be frank, I'm not your average copywriter. I've been around the block, so we'll need to determine if we're the right fit, okay?
BOOK A CHAT
CLIENT PRAISE
"I have secured the most speaking events in six months that I've ever had, and been accepted to write for no less than seven print magazines! I couldn't have found Monica at a better time. Not only did she help me clarify the core message that underpins my personal brand, but she helped to build confidence in expressing that message both as a speaker and as a writer."
Dr Rebecca Ray, Clinical Psychologist, Author, Speaker
"I had been looking to define my brand and share more content, but was short on time and lacked clarity and support. Enter Monica, who was able to step in to help me articulate my brand voice and turn thoughts into my personal brand for LinkedIn. She's an excellent communicator, moves fast and we quickly developed an effective working rhythm."
Aaron LePoidevin,
Managing Director,
Griffith Hack
"Monica is a rare gem in the world of digital marketing and a trusted partner in helping businesses, coaches, and consultants build a captivating online presence. She invests time to truly understand the essence of a brand, its values, and its audience, ensuring that every piece of copy is aligned with the brand's identity and resonates. I wholeheartedly recommend Monica Kade."
Steven Skinner, Managing Director, Netgain, APAC
"The Problem: Underperforming copy. The Solution: Monica Kade. I wasn't sure if I should be hiring a sales gun or copywriter, I briefed Monica on my troubles, and she said she could help. Monica immediately got to work, crafting her magic across my design, crossing t's and dotting I's and delivered me a new set of words that increased my lead generation by up to 150%."
Benjamin Williams,
Director, 55 KNOTS
